“A pair of restaurant entrepreneurs plan on bringing some southwestern flavor to the city with the help of the New York Public Library.
Lennard Camarillo of Manhattan and Arlene Lozano of Queens won the library’s annual business plan competition, scoring a top prize of $15,000. They beat out hundreds of other applicants.
They opened a Lower East Side restaurant, called Cholo Noir, where they serve up ‘a fusion of Mexican street food and Southwest BBQ.’
The two said their goal is to create an experience for patrons. “We’re trying to do something socially and culturally,” Lozano said.
Decor at the restaurant will showcase Mexican American culture from the southwest evoked by lowriders, zootsuits and pachucos. ‘It’s going to be reminiscent of cruising L.A.,’ said Camarillo who, like Lozano, is originally from California.”